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Christmas starts early at John Lewis & Partners

Tom Shearsmith
25 August 2020

With exactly four months to go until Christmas Eve, John Lewis & Partners has launched its online Christmas Shop.

The John Lewis website will offer a full range of Christmas products by the end of this week and Christmas products will be available in store across the UK from 25 September 2020.

This is the earliest John Lewis has ever launched its online Christmas shop and ten days earlier than last year, with the retailer bringing forward the launch in response to the high level of customer searches on its website for Christmas products, which so far this month are already up 370% on last year. 

John Lewis Christmas

John Lewis Christmas 2019 Collection

Jason Billings-Cray, Partner and Christmas Buyer, said: "Christmas always provides a reason for celebration and a welcome break. Understandably it looks as if people are looking forward to and planning for it earlier than ever this year.

"Christmas celebrations mostly take place in our homes and we have seen how the lockdown has made people think more about their homes, so perhaps we shouldn’t be surprised that people are already thinking about how they will decorate their homes this Christmas."

This year, John Lewis’s decorations are inspired by seven different art movements ranging from Art Nouveau to Pop art and Renaissance. TheIndustry.fashion will be covering the launch of Oxford Street's Christmas display later this year.

Last Christmas, shoppers cut down on both how much they bought and the amount they spent at the end of last year, figures showed.

In the three months to December 2019, amount spent and quantity bought fell -0.9% and -1% respectively when compared with the previous three months, the Office for National Statistics said.

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