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Choose Love launches limited edition t-shirts with ASOS to raise funds for NHS

Tom Shearsmith
01 May 2020

Choose Love has announced the launch of a limited edition t-shirt range exclusive to ASOS, Choose Our Carers and Choose Our NHS, to raise funds for care workers and NHS staff during the coronavirus pandemic.

All net profits from the t-shirt sales will be donated to The Care Workers Charity and NHS Charities Together, with ASOS making an additional donation to match the net profits raised through sales via its sites.

Celebrities including Dame Judi Dench, Dermot O’Leary, Nick Grimshaw and Rupert Grint have already shown their support for the Choose Love campaign, supporting those who continue to put love first by caring for others during the crisis.

Designed by Katharine Hamnett, sourced and printed by ASOS, the new t-shirt range replicates the iconic 80's Choose Love t-shirts, with new slogans ‘Choose Our Carers’ and ‘Choose Our NHS’.


The new designs show solidarity and support for the nation’s care workers and NHS staff, who are keeping some of the most vulnerable members of the community safe, happy and healthy.

Each t-shirt in the range is priced at £20, with all proceeds going to help support vital workers by providing financial aid to care workers and NHS staff.

Josie Naughton, CEO of Help Refugees / Choose Love, said: “Our incredible care workers and NHS staff are choosing love every day as they help others. These t-shirts are our way of showing love for them in our turn. We are so honoured to be able to support the ordinary people who are doing extraordinary things in the face of this pandemic."

The celebrity support coincides with the launch by the Department of Health and Social Care (DHSC) of the ‘Care for Others. Make a Difference’ campaign which has been launched to celebrate the work performed by care workers across the nation and to inspire people to consider a career in adult social care.

Ellie Orten, Chief Executive of NHS Charities commented: “We’ve been overwhelmed by the public’s support for the NHS and the Choose Love t-shirts will help raise valuable funds for frontline NHS staff, volunteers and patients at this incredibly difficult time. We must never underestimate the importance of showing our continued solidarity and support to the NHS workforce.”

The limited-edition Choose Our Carers and Choose Our NHS T-shirts are made from 100% organic cotton and will be available in a range of sizes on ASOS.

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