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Chloé preps latest collection with digital IDs for future ‘instant resale’

Chloe Burney
13 February 2023

Luxury French house Chloé is launching Chloé Vertical, a circular fashion project, forming part of its Spring/Summer 2023 collection.

The new Chloé Vertical collection of bags, shoes and ready-to-wear uses 100% traceable materials and are equipped with scannable digital IDs for ‘Instant Resale’ – an industry first.

Resale through Chloé Vertical will be hosted by Vestiaire Collective, which will offer a price to sellers once they’ve uploaded product imagery and details. Sellers will then be delivered payment immediately before the product has sold.

Riccardo Bellini, President and CEO of Chloé, commented: "I’m delighted to be enabling Chloé customers around the world the opportunity to make informed decisions about the transparency, traceability and circularity of our products."

"The way I see it, once you buy a product, you know everything about that product. Then you want to resell it, you just click on your digital ID and instantly resell it."

Chloé Vertical’s goal is to increase circularity by making it easier for customers to participate in reselling pre-loved pieces. Digital identification is becoming a got-to tool for brands to promote sustainability in fashion, with Levi’s, Mulberry, and Ralph Lauren taking part to ensure supply chain traceability.


By scanning the unique digital ID embedded into each product, via NFC tag or QR code, customers are directed to a site that details the manufacturing process, instructions for product care, and a certificate of authenticity. The  certificate comes with a unique ownership number and a link to resale platform Vestiaire Collective.

Chloé claims to be the first brand to launch a resale system in conjunction with a digital ID technology. Customers will also be able to return and sell pre-owned Chloé items through the platform.

The brand has committed to rolling out a digital ID on all products by 2025. Chloé and EON, which powers the digital ID technology, are both participants of the Sustainable Markets Initiative’s fashion taskforce (founded King Charles III), which is where they first connected.

Federico Marchetti, Chairman of The Sustainable Markets Initiative’s Fashion Task Force, commented: "The Digital Passport’s ultimate objective is to empower customers to make informed sustainable purchase choices as they increasingly demand disclosure, transparency and traceability.

"Chloé is taking another huge step forward with its implementation. Gabriela Hearst and Riccardo Bellini have always been one step ahead in looking to the future and combining technology with a genuine desire to change the system for the better."

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