Chloé achieves B Corp certification

Chloé has become the first luxury fashion brand achieve B Corp certification. The achievement is the result of a collective work at the Richemont-owned house that started in June 2020, in line with its mission, Women Forward. For a Fairer Future.

Administered by nonprofit B Lab, B Corp is one of the most demanding certifications that evaluates brands’ social and environmental impact, with over 300 questions on governance, workers, communities and impact on the environment.

Those with the certification are considered by B Corp to be part of the "global culture shift to redefine success in business and build a more inclusive and sustainable economy."

Under its new creative director Gabriela Hearst, the Uruguay-born sustainability focused fashion designer who joined the business last year, and its CEO Riccardo Bellini, Chloé has been working to reposition itself as a conscious luxury brand. The certification "reinforces [Chloé's] commitment to improve and challenge itself to continuously do better, using business as a force for good to benefit all people, communities and the planet", the brand said.

CEO Bellini added: “It is our strong belief that we need to take full accountability for the impact we have on people and planet, injecting purpose across everything we do, transforming how we do business and actively participating to build a better world. B Corp offers us a powerful framework to accelerate and guide this transformation.

"We are proud of this achievement and I am thankful to the many people in our company that worked hard to make it possible during more than 18 months. By becoming B Corp today, we reinforce our commitment to continuously challenging ourselves to use our brand and our business as a force for good.”

With this certification, Chloé joins other fashion brands to achieve the standard including Toms, Baukjen, Jo Jo Maman Bebe and Wolf & Badger.