Chinti & Parker open Kings Road pop-up

Luxury womenswear brand Chinti & Parker has opened a pop-up at 336 King’s Road, running until February 2023.

The luxury cashmere brand hopes the pop-up will "highlight its dedication to creating collections that enliven and invigorate women’s wardrobes". Chinti & Parker has selected a 1,298 sq ft space to showcase its selected timeless and innovative pieces.

The brand was founded in London by Anna Singh and Rachael Wood; cousins who were looking to fill the gaps in their own wardrobes by designing fun, high-quality knitwear and everyday essentials that they couldn’t find elsewhere.

Anna Singh, Co-Founder of Chinti & Parker, said: “We have always had our sights set on Chelsea, and with Sloane Stanley’s support and accessible pop-up strategy, it made so much sense to trial our brand in such a prestigious high-street location.

"Surrounded by numerous creative, innovative and like-minded brands, we are excited to be positioned in the heart of Chelsea, which enables us to deliver our cashmere luxuries to a diverse neighbourhood.”

Hannah Grievson, Property Director at Sloane Stanley, added: “Our tailored pop-up strategy continues to be a success. We have been able to welcome several unique and innovative brands to our estate this year with our ‘shop on demand’ format.

"It’s great to round off 2022 with further authentic and inspired concepts, aligning seamlessly with our growing portfolio of creatives. We are proud to continue enriching our retail offer, providing a strong sense of community and authenticity to visitors and residents alike.”

This news follows the recent launch of Ted’s Grooming Room at 283 Fulham Road, along with the opening of an upsized space for Sleep.8 at 362-368 King’s Road.