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Childrenswear brand Frugi reaches £1 million charity donations

Camilla Rydzek
04 January 2022

Cornwall-based childrenswear brand Frugi has hit a charity donation milestone, raising over £1 million in the 18 years since it was founded.

"This is just an awesome goal to have reached. It’s probably the thing we feel most proud of to be honest," said Frugi's founder Lucy Jewson.

When Frugi was founded in 2004 it joined the ‘1% for the Planet’ initiative, donating 1% of its annual turnover, irrespective of whether it had made a profit or not, to environmental charities.

Jewson added that the donation milestone "signified that Frugi had sold £100 million worth of GOTS-certified organic clothing."

Following customer and team feedback, in 2016 the brand decided to donate an additional 1% of its turnover to children's charities and launched the Little Clothes BIG Change initiative.

Frugi's CEO Sarah Clark said: "Giving-back has always been at the heart of Frugi. Even our supply chain - 85% of our products are made from GOTS cotton, which means our organic cotton is entirely traceable, with workers treated in the right way, and with less water and chemical usage, ensuring that the soil is also much more productive for farmers throughout the year.

"Our 1% donations are used to create change for both our planet and its people. Working with Eco-Schools helps to inspire the next generation of eco-heroes to protect our planet, whilst LEAF gives children the much-needed connection to nature. In addition, The Happy Childhood Fund reaches right into the heart of communities, open to charities requiring funding to support Shelter, Nature and Hunger."

Frugi's range includes childrenswear, maternity and nursing and accessories and is available online and in 550 retailers across 30 international countries.

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