Cheap and cheerful: why there’s more to Primark’s success than you thought

Primark
Primark Birmingham

On a sunny morning in Birmingham city centre, Charlene Powell is standing guard over four carrier bags.

They are not all hers, she says hastily. She has come shopping with her mum, but between them they have done well out of their trip to the city’s new Primark megastore, a five-floor retail palace that was named by Guinness World Records as the biggest clothing store in the world when it was unveiled in April.

Read the full article on The Guardian.