Charlotte Tasset Ferrec appointed CEO of Maje

French contemporary label Maje has confirmed the appointment of Charlotte Tasset Ferrec as its new Chief Executive Officer, effective 4 January 2022.

The news follows the appointment of Isabelle Guichot as Chief Executive Officer of SMCP, the parent company of Sandro, Maje, Claudie Pierlot and Fursac.

In her new role, Tasset Ferrec will also join the Executive Committee of SMCP. She joins Maje after three years within the Puig Group as CEO of Nina Ricci Fashion and Perfume, where she led its global repositioning and the transformation of its creative platform.

Prior to this, she spent over 15 years in retail, including 9 years as Chief Merchandising Officer for ready-to-wear, beauty and lingerie at Printemps after several positions at Sephora and Gap.

Isabelle Guichot, CEO of SMCP, said: “I am very pleased to welcome Charlotte to the SMCP Executive Committee as CEO of Maje, a house that I know well after having led it for four years. During her extensive career in fashion, Charlotte has acquired an in-depth knowledge of retail, a strategic vision and a leadership, which are major assets to pursue the growth and expansion of Maje as a key global player in the affordable luxury market. I join the entire SMCP team in wishing her every success in her new role.”