Charlotte Dewhurst exits Matalan after 15 months as Marketing Director

Charlotte Dewhurst has stepped down from her role as Director of Marketing at Matalan after 15 months with the business.

She joined the value fashion and homeware retailer in April 2024, overseeing a 70-strong team during a period of brand transformation.

Her departure was confirmed by the company, which told TheIndustry.fashion: "Charlotte Dewhurst, Matalan’s Director of Marketing, has stepped down from her role within the business to pursue other opportunities. We’re grateful for everything Charlotte brought to our team and wish her all the best for what’s next."

Dewhurst brought with her two decades of experience in marketing roles across major brands including Reebok, Morrisons, Argos, Nando’s, ClearScore and Les Mills.

Her exit comes as Matalan continues a £25 million store investment programme. Throughout 2025, the initiative will see Matalan open 10 new and relocated stores and refurbish 30 existing sites across the UK. Expansion is set to target key areas including London, Essex, Hampshire and Northern Ireland.

Last month, the retailer reported a year of improved profitability despite a decline in sales, as it pushes ahead with its business transformation aimed at sharpening product, investing in stores and boosting digital performance.

For the 52 weeks ending 22 February 2025, Matalan's revenue declined 9% year-on-year to £985 million. However, adjusted EBITDA was up by 6% to £56 million. This included a significant boost in the second half, including a £10 million improvement in Q4, which closed at £16 million compared to £6 million the year prior.

Karl-Heinz Holland, Executive Chair at Matalan, said: "While we started the new financial year with positive momentum, we continue to operate in an increasingly competitive market and uncertain macroeconomic conditions.

"We remain mindful of the tough operating environment... and believe the business is well positioned to continue to transform and grow its profitability."