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Charles Tyrwhitt selects centre:mk as first destination in new store roll-out

Jeremy Lim
08 August 2022

British menswear brand Charles Tyrwhitt has announced that centre:mk will be the debut location for its new store design that will be rolled out across the UK.

Set to open in late August, the 1,455 sq ft store will be located at 27 Silbury Arcade and feature Tyrwhitt’s cutting-edge store format showcasing the brand’s full collection of fine menswear.

The store will include a range of new technological features, including interactive QR codes and engaging digitalised visuals to display the brand’s content. Additional services include one-on-one styling appointments and made-to-measure custom shirt and suit services.

The brand has also made advances with its ongoing commitment to climate positive projects and has been carbon neutral since the start of 2022. The new Charles Tyrwhitt store will feature the brand’s shirt recycling scheme, which rewards customers who bring in old shirts with store discounts.

Joe Irons, Chief Marketing Officer at Charles Tyrwhitt, said: “Charles Tyrwhitt has a great fondness for Milton Keynes, particularly as it’s home to the vital engine room of our brand; our distribution centre and customer service teams.

"We could not be more excited about strengthening our relationship with the city and welcoming customers to shop with us in our first bricks and mortar store at centre:mk. The destination is the ideal location to debut our new store format and we have great confidence that our premium menswear offering will sit comfortably alongside the centre’s other reputable brands."

Kevin Duffy, centre:mk’s Centre Director, added: "Charles Tyrwhitt is the latest well-known retailer to join centre:mk’s Silbury Arcade, the centre’s destination for premium brands seeking to engage with our extensive catchment of affluent and loyal guests.

"With the return of events, we’re seeing an increased demand for more formal and occasion menswear, making Charles Tyrwhitt the perfect fit. The selection of centre:mk for the brand’s first new store since 2018 is very exciting and we’re proud to welcome its debut retail format."

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