Charles Tyrwhitt names golfer Luke Donald as latest sports ambassador

British menswear brand Charles Tyrwhitt has signed former golf number one and current captain of the European Ryder Cup team, Luke Donald, as its latest global sports ambassador - and its first professional golfer.

Donald is described as “bringing the polish and high standards that Charles Tyrwhitt is known for”, and the partnership will see him dressed by the brand for key engagements off the golf course.

He features in the brand’s latest ‘Summer in Swing’ SS26 campaign, which was shot at the The Bears Golf Course in Jupiter, Florida.

Rolling out this May across the UK, USA and Europe, it marks one of Charles Tyrwhitt’s “biggest ambassador moments to date”, with Donald fronting an impressive line-up including cricketers Joe Root and Stuart Broad and New York Yankees shortstop Anthony Volpe.

Joe Irons, Chief Marketing Officer of Charles Tyrwhitt, said: “We’re delighted to work with Luke. Being the winning Ryder Cup captain again at Bethpage really does make him a global sporting icon and his poise and leadership resonate deeply with our customers across the UK, Europe and USA.

“He’s a very natural and authentic ambassador for Charles Tyrwhitt and, as a true gentleman of the game, Luke’s the ultimate embodiment of the Charles Tyrwhitt spirit. We’re thrilled to have him representing our brand.”

Donald, who will retain the captaincy for the next European Ryder Cup - to be held at Adare Manor in County Limerick in September 2027 - added: “While I still love to compete on the golf course, I’ve had the opportunity in recent years to spend more time speaking about leadership, performance, and what it takes to build a winning team.

“Those occasions - whether it’s a formal dinner, a corporate event, or a fireside chat - require a different kind of preparation. I’ve always believed that the details matter. The same care and precision I value in my preparation is what I look for in what I wear off the course. Charles Tyrwhitt’s craftsmanship and timeless style feel aligned with that mindset - classic, assured and quietly confident.”

Charles Tyrwhitt is also continuing its high-profile sporting partnerships with England Rugby, The British & Irish Lions, Fulham FC and the New York Yankees, as well as rugby ambassadors Marcus Smith and Matt Dawson, “further strengthening the brand’s presence at the pinnacle of elite sport”.