Charles Tyrwhitt expands clothing donation partnership with British Heart Foundation

Charles Tyrwhitt is expanding its partnership with the British Heart Foundation (BHF), taking its clothing donation initiative online from today, 5 January.

Since the scheme launched in August 2021, customers have helped raise over £4 million for the BHF and saved more than 80 tonnes of clothing from the waste stream, the equivalent of over 370,000 individual items.

The ‘Tyrwhitt Takeback’ initiative, previously available only in-store and limited to shirts and suits, will now be accessible to customers across the UK online through a seamless donation portal.

For the first time, donations can include any type of men’s clothing, footwear or accessories from any brand – making it easier than ever for people to participate, even if they don’t live near a Charles Tyrwhitt store.

Additionally, to support those who engage with the ‘new life for old threads’ initiative, Charles Tyrwhitt will provide a discount code to anyone who donates through the scheme.

Joe Irons, Chief Sales & Marketing Officer at Charles Tyrwhitt, said: “The Tyrwhitt Takeback Scheme has already made a real difference, and taking it online takes it even further. It’s now easier than ever for customers to keep clothing in circulation and support the British Heart Foundation’s incredible work.

“We’re really proud of what we’ve achieved together, with over £4 million raised and tonnes of clothing kept out of landfill, and this next step means we can make an even bigger impact. It’s proof that when good design meets good intent, great things happen.”

Alli Swaine-Hughes, Chief Commercial Officer at the BHF, added: “Menswear is often under donated, but thanks to the generosity of Charles Tyrwhitt staff and customers we’ve seen a real boost in quality stock across our shops.

“Every shirt sold helps us continue our mission to save lives, and we’re excited to see this partnership grow even further.”