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Charles Tyrwhitt “coming home” to Bristol with first store in its founding city

Tom Bottomley
16 March 2023

British menswear brand Charles Tyrwhitt is opening a 1,600 sq ft store at the Cribbs Mall in Bristol in late March 2023, the first store in the city where the brand was founded by Nick Wheeler in 1986.

Located on the upper floor near to John Lewis, the new store will carry the brand’s full collection of shirts, suits, casualwear and accessories, and will offer one-on-one styling appointments and a made-to-measure custom shirts service.

Nick Wheeler said: “I started Charles Tyrwhitt in the autumn of 1986 from my room in Victoria Square in Clifton. I was studying geography at Bristol University but found my little shirt venture rather more exciting than oxbow lakes and capital cities around the world. When I left Bristol the following year, I had no idea that it would take me 37 years to ‘come home’.

“So, I’m now super-excited to be opening our 46th store in Cribbs Mall. ‘Better late than never’, you might say. It also gives me the perfect excuse to come back and visit my favourite city.”

The new store will include the Charles Tyrwhitt shirt recycling scheme where customers can bring in old shirts - ‘Tyrwhitt or not’ - and be rewarded with discounts off new shirts.

The store will also include a range of new technological features set to roll out across the company’s portfolio, such as interactive QR codes and engaging digitalised visuals to display the brand’s creative content.

The arrival of Charles Tyrwhitt comes as Cribbs Mall continues the expansion of its fashion offering. This has included the arrival of popular brands such as Kurt Geiger, Carvela, Tommy Hilfiger, and Mango in recent months.

Scott Linard, Portfolio Director at Cribbs Mall joint-owner M&G Real Estate, said: “Large regional retail centres in strategic, accessible locations such as Cribbs Mall continue to attract leading retail brands thanks to consistently strong footfall. Cribbs Mall is well known for its extensive fashion and clothing offer, and we are delighted to welcome such a recognisable brand in Charles Tyrwhitt.

“We are particularly excited for Cribbs Mall customers to see Charles Tyrwhitt’s innovative and sustainable new in-store features, as it comes at a time when retailers look to create fresh and immersive spaces which appeal to today’s consumers, who enjoy the hybrid approach of online and experiential in-store retail.

“Over the course of the year, we hope to announce further new lettings as we grow our diverse mix of tenants to ensure Cribbs Mall remains the South West’s premier shopping destination.”

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