Chanel sees revenues rise following ‘year of exceptional creative momentum’

Parisian fashion house Chanel saw revenues of $19.3 billion for the year ended 31 December 2025, up 2% compared to 2024, with operating profit of $4.7 billion, an increase of 5% compared to 2024.

Momentum has built since Matthieu Blazy joined Chanel last year as its new Artistic Director of Fashion Activities, with product launches that have struck a chord with new customers.

Positive performance in fashion was led by ready-to-wear and customers’ reception of the new Chanel 25 handbag campaign.

Chanel also opened more than 25 new dedicated fragrance and beauty boutiques, rolled out the new fragrance and beauty app, and launched ecommerce in Mexico and Argentina.

Leena Nair, Global Chief Executive Officer at Chanel, said: “Our positive performance in 2025 was driven by our continued long-term approach, unprecedented investments in our savoir-faire, and a year of exceptional creative momentum, from the success of the Chanel 25 handbag to the launch of Chance Eau Splendide and the new J12 Bleu, the first watch of its kind.

“Our new Artistic Director of Fashion Activities, Matthieu Blazy, lit up the Grand Palais with his debut spring/summer 2026 show in October, opening a new creative chapter for the house. We are delighted to see the excitement around the brand throughout last year and into 2026.

“Creation and beauty are vital sources of joy and inspiration, and we are relentlessly committed to creating the ultimate experience for our clients around the world, from our most loyal customers to those discovering us for the first time.

“Our consistent long-term approach, the unique appeal of Chanel, and continued investment in our brand, people, and client experience leave us well positioned for the future.”

Philippe Blondiaux, Global Chief Financial Officer, added: “Chanel delivered a strong financial performance in 2025, with growth across all business activities. This performance reflects our commitment to further expanding our savoir-faire, worldwide boutique network, and client experience. Free cash flow increased by 44% year-on-year, and we continued to grow operating profit while investing relentlessly in our brand for the long term.

“Following record levels of investment in real estate in 2024, capital expenditure remained at an elevated level in 2025. We opened more than 40 boutiques across established markets including Japan and mainland China, as well as newer markets such as the Middle East and Mexico.

“We continued to invest in the future of our brand and our people, whether through a new fragrance manufacturing facility in France, our new global headquarters in London, or the continued development of our broader creative ecosystem, with more than $700 million invested last year to acquire long-standing suppliers who provide us with the finest materials and craftsmanship.”