Chanel reveals “Chanel Mission 1.5º”, a new sustainable plan

Parisian luxury house, Chanel has publicly announced its commitment for sustainable development and fighting climate change through releasing an ambitious sustainable plan called “Chanel Mission 1.5º“.

The name of the plan comes from the Paris Climate Agreement, which aims to limit the world’s mean temperature increase to 1.5 degrees Celsius.

The plan includes four key commitments: reducing the carbon footprint of all operations and the supply chain; switching to 100% renewable electricity on a global basis by 2025; and balancing its residual carbon emissions. Chanel will further fund projects that will help small farmers and businesses to be less vulnerable to climate change by investing in resilient and low-impact raw materials and innovative start-ups in the packaging sector.

Chanel pledged to “reduce greenhouse gas emissions across Chanel operations by 50% by 2030, equivalent to a 66% reduction per unit sold (compared to 2018), and at the same time reduce supply chain emissions by 40% per unit sold by 2030, again compared to 2018,” by adopting increasingly responsible sourcing policies.

To achieve it targets, the luxury brand aims to transition to “100% renewable energy for its directly run operations by 2025” by installing solar panels at its manufacturing facilities. Chanel intends to increase the renewable share of the energy consumed globally by 41% in 2019 to 97% in 2021. The luxury house further added it “has joined the RE100 coalition, a group of influential businesses committed to the use of renewable energy.”

Chanel will be balancing its residual carbon emissions whilst “decarbonising its own operations and value chain,” it will also be funding projects created to compensate for its residual environmental impact, “notably by investing in nature-based solutions, such as projects to protect and restore forests, mangroves and peatlands.”

Lastly, Chanel will fund environmental adaptation projects in order “to help the most vulnerable communities adapt to climate change, with the objective of reducing smallholder farmers’ and entrepreneurs’ vulnerability while also building resilient raw material supply chains, both outside and within our value chain.”

In addition, the luxury house has also been investing in start-ups from the sustainability sector, becoming a minority shareholder in some of them. Chanel bought a stake in chemicals firm Evolved by Nature in June 2019, which created a technology that produces a revolutionising raw material called Activated Silk, a pure natural silk in liquid form. Also, in December 2018, through the Chanel Parfums Beauté subsidiary, the group acquired a stake in Finnish start-up Sulapac, which developed a new material that is industrially recyclable and totally biodegradable in seawater.

The new sustainable plan marks that: “Chanel has made a clear commitment to accelerate the move to a lower carbon economy. ‘Chanel Mission 1.5°’ is embedded in our long-term vision, and reflects our ambitions to play our part in facing humanity’s biggest challenge and make the future of our company part of a more sustainable world,” highlighted in the Chanel Mission 1.5º press release by Chief Sustainability Officer at Chanel, Andrea d’Avack.

d’Avack continued that “the climate crisis represents the biggest issue of our age and demands urgent action to reduce negative environmental impacts and drive broader change.”