Champion stages exclusive women’s pop-up at Selfridges

Champion

US athletic brand Champion is staging an exclusive women’s pop-up in the Designer Studio of Selfridges Oxford Street flagship featuring many of its  iconic pieces updated and re-invented in fresh, new colourways for the season.

Hero product available to purchase at the installation, which runs from 13 August for four weeks, include Champion’s range of signature Reverse Weave, branded velour tracksuits and oversized logo sweatshirts.

To celebrate the launch, Champion and Selfridges have partnered with writer, presenter and influencer Cora Delaney to recruit savvy females from London who are dominating male-led industries and paving the way for the next generation.

Featuring in the campaign shoot by up and coming photographer Daniela Monteiro is Femme Fatale, an all-female run tattoo studio in East London, skateboarder and model Aimee Gillingwater and film director Mollie Mills.