CES: Fossil to double wearables offer in 2017
Fossil Group has revealed it will will double its wearables production to 300 new products and will add new brands in 2017; the announcement was made from consumer electronics and technology show CES in Las Vegas.
A number of Fossil Group brands announced new products at the event including:
- Armani Exchange introduced Armani Exchange Connected, a collection of hybrid smartwatches
- Fossil extended its Fossil Q hybrid smartwatch line with Fossil Q Accomplice, which features the brand's slimmest case to date
- Skagen introduced the Jorn and Hald hybrid smartwatches, offering thinner case sizes
- Misfit unveiled Vapor, the brand's first touchscreen smartwatch featuring heart rate, GPS and standalone music functionality
Fossil Group's wearables tech products include touchscreen smartwatches, hybrid smartwatches and activity trackers. It claims to take an "innovate with a fashion-first approach" to the development of its products.
"Customers crave connectivity that doesn't compromise style. We're creating more options to seamlessly integrate desired tech features into our customers' style and lifestyle," said Greg McKelvey, chief strategy and digital officer, Fossil Group. "Fossil Group's design, scale, speed to market and unrivaled portfolio of fashion brands, coupled with our cloud and app platform, and tech and hardware innovation, have pulled us ahead of the wearables pack."
In 2016, Fossil Group launched more than 140 wearables across Chaps, Diesel, Emporio Armani, Fossil, Kate Spade, Michael Kors, Misfit and Skagen brands throughout 40 countries and in 20 languages.
"For more than 30 years, our products have set the category's standard in fashion design. Now as we apply that same design-first focus to wearables, the feedback we're getting from customers and retail partners is to keep bringing them more of it," said McKelvey.
"In particular, the success of our hybrid smartwatches has proven that our consumers want a balance of function and fashion. We've effectively filled that gap in the market. Hybrids pack the power needed to efficiently accomplish daily tasks in a beautifully-crafted timepiece," he added.