Catwalk model stars in Finery's first advertising campaign

New London-based womenswear brand Finery has launched its first advertising campaign featuring catwalk model Annely Bouma.

Shot by Matteo Montanari (see full campaign credits below), the shoot shows Bouma, who has walked in shows for high end designers such as Balenciaga and Loewe, in Finery's AW 15 collection and has a particular focus on stand-out coats.

Finery was officially launched in February this year by three of the most respected women on the British high street, brand director Caren Downie, head of buying Rachel Morgans, and head of design Emma Farrow who all made their names at Topshop and/or Asos.

The brands aims to offer considered, trend-led designs at accessible price points. Dresses retail from around £50 to £150 on its website, while coats start at £85 moving up to £295 for a full-length leather style.

FULL CREDITS

MODEL: Annely Bouma @ Viva London

PHOTOGRAPHER: Matteo Montanari

STYLIST: Agata Belcen

HAIR: Massimo Gamba

MAKE UP: Lucy Burt

CASTING DIRECTOR: Adam Hindle

PRODUCTION: AND Production

VISUAL  DIRECTOR: Dani Matthews