Cath Kidston appoints Suzanne Egleton as chief commercial officer

Cath Kidston has appointed former AllSaints digital chief Suzanne Egleton as chief commercial officer following the British lifestyle brand's shift to a digital first model.

Egleton is a seasoned fashion retail professional and most recently was chief digital and marketing director at premium fashion brand AllSaints. Prior to that she was head of e-commerce at Ted Baker and at French Connection.

She has revealed her new role on her Linked-in profile and will be joining the business on Monday.

Melinda Paraie, CEO of Cath Kidston, said: “With Suzanne’s background in the digital space as well as her extensive experience in building brand stories and global businesses, we are thrilled to have her part of the Cath Kidston team and play a key role in expanding the brand globally across all channels.”

Cath Kidston permanently closed its 60 UK stores at the start of the pandemic in April of last year as its investor Baring Private Equity Asia pivoted the business to a digital-first model.

It returned to physical retail with the opening of a flagship store on Piccadilly in December of last year.