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Castore set to increase brick-and-mortar in Europe after successful expansion

Chloe Burney
16 May 2023

Premium British sportswear brand, Castore, plans to expand further in Europe thanks to successful new retail stores, sports partnerships and wholesale accounts.

The brand, which was founded in 2015 by brothers Phil and Tom Beahon, has triumphed within the European market.

Earlier this month, Castore upped its revenue forecast for 2023 by 30% and with expected sales to hit £200m ($250m), representing a 100% increase year-on-year.

The company is expecting increased sales driven by sports partnerships, including its recently announced collaboration with boxer Joe Joyce, as well as partnerships with Malaysian golfer Gavin Green and three-times grand slam winner Sir Andy Murray.

One of the key contributors to the brand’s success in Europe is its kit deals with new sports teams. These include Feyenoord Rotterdam, Athletic Club Bilbao, Football Association of Ireland, FC Utrecht, and FC Twente.

Castore’s success is also thanks to the growth of its physical retail portfolio across the continent. This includes key European cities: Netherlands, Spain and Ireland. The company has additional plans to open more mainline stores over the next 12 months.

To support the logistics capability of the European expansion, the company opened a distribution centre in Rotterdam in December 2022. Situated in close proximity to not one, but two strong industrial clusters, Botlek and Europoort, the 220,000 sq. ft site is designed to service the European market for wholesale, retail, e-commerce and gift-of-kit sales channels.

Castore has also secured European wholesale accounts including Zalando, Intersport, Sprinter, Voetbalshop, Voetbal Direct, and 11Teamsport.

Tom Beahon, Co-founder of Castore, commented: "We’ve put considerable effort into our European expansion, which aligns with our mighty ambitions for Castore to be the world’s number one premium sports brand. Right now, we’re incredibly proud of our efforts to secure numerous EU kit deals, as well as our ongoing partnership with Oracle Red Bull Racing and our newly opened Rotterdam distribution centre.

"It’s an exciting time for Castore, as we’re determined to continue this expansion and position the brand as a key player in the European market."

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