Castore, the high-end sports brand which has the backing of tennis star Sir Andy Murray, has opened its first pop-up flagship store on London’s King’s Road.
The 1,200sq ft store will be open for six months, and will house the brand’s full range of gym, running, tennis, golf and technical lifestyle collections.
It will also contain the brand’s new womenswear line and golf range, which can be tested using a golf simulator.
Castore co-founder Phil Beahon said: “The expansion and the store opening is a major milestone for Castore. The ethos of the store is extremely minimalist and very much designed to accentuate focus on the product themselves which are the heart of the Castore brand.”
The brand was founded in Liverpool by brothers Phil and Tom Beahon in 2015. It 2018 it received £3.2m in backing from investors including former Saatchi and Saatchi worldwide CEO Robert Senior along with original Net-A-Porter backer, Arnaud Massenet. Earlier this year Sir Andy, who is an ambassador for the brand, announced the was investing and taking a stake.
Sir Andy said: “I am delighted to see Castore open its first store in such an iconic location as the King’s Road. Since I became involved in Castore, the team have been very focused on finding the perfect store and we are very excited to have finally found it.”
As well as via its own retail channels Castore is sold in 40 countries through partners such as Mr Porter, Harrods, Selfridges and Matchesfashion.com.