British prime minister's partner, Carrie Symonds, was spotted yesterday wearing an Isabelle Fox coat rented from MY WARDROBE HQ, whilst accompanying her fiancé Boris Johnson to Commonwealth Day service.
The Isabelle Fox coat is made from doeskin wool, dyed and woven into a classic camel style, accompanied with a belt detail to cinch in at the waist.
Symonds is a regular renter and shopper at MY WARDROBE HQ. Since seen wearing the stylish Amelia coat, the item is now out of stock. However, fans of the piece can find it on MY WARDROBE HQ, where it is available to rent for £14 a day, at a minimum of 4 days.
MY WARDROBE HQ was founded by Sacha Newall, a marketing executive who briefly headed up sales for the now defunct my-wardrobe.com, and her business partner Tina Lake. Recently former Topshop brand director and Whistles CEO Jane Shepherdson came on board as an investor and chairman.
It is one of a number of rental sites to have appeared in recent years, all of which use varying business models, such as Hurr Collective, Hirestreet, The Endless Wardrobe and By Rotation.
Lauretta Roberts, TheIndustry.fashion’s Editor in chief will be "In Conversation" with Jane Shepherdson and Sacha Newall at an exclusive event, staged at Sketch London on 24 March.