London's iconic Carnaby Street has confirmed the return of is world famous Christmas installations, announcing the theme for 2021 as "Carnaby Kaleidoscope", featuring illuminated shimmering neon butterflies.
Launching Thursday 4 November with an experiential shopping party, the display features over 600 sparkling 3D and 2D butterflies that will "flutter down Carnaby Street, Foubert’s Place and Newburgh Street".
The Christmas installation will highlight the butterflies’ representations of life exemplifying spiritual rebirth, transformation, change, hope and life.
The Carnaby arch will also shine bright in pink shimmer disks with brightly coloured 3D butterflies perched above.
Over 100 shops, bars and restaurants will come together on 4 November from 12-8pm for a shopping party, offering exclusive 20% discounts along with in-store events, free drinks, goodie bags and more.
This year's installation is in collaboration with charity partner Choose Love, highlighting the urgent need to raise funds for refugees around the world, with an additional fundraising stream specifically for Afghan refugees.
Choose Love will have a pop-up at 3 Carnaby Street, offering consumers a line up of limited edition products.
Simon Quayle, Shaftesbury Director, commented: “We are proud to welcome back Choose Love as our charity partner this year and help highlight all the fantastic work that they do, and with their pop-up experience returning everyone has a chance to get involved in supporting this wonderful charity. This year’s butterfly theme represents a time of change and emergence, something we’ve all gone through during recent times, and we look forward to welcoming visitors to Carnaby to experience this beautiful and unique installation.”
Josie Naughton, Choose Love founder added: “We are deeply honoured to be supported by our wonderful friends at Shaftesbury again this year through both the incredible light installation and a shop space where we will be popping up for November and December on the iconic Carnaby Street. Dropping into the Choose Love shop and buying essential supplies for refugees has truly become a holiday season tradition for so many Londoners and we can’t wait to welcome everyone once again this winter.”