Canali taps tennis ace Stefanos Tsitsipas as ambassador for made to measure service

Luxury Italian menswear brand Canali has called on Greek tennis star Stefanos Tsitsipas to be the ambassador of the tailoring specialist’s ‘Me by Canali’ made-to-measure service.

One of the most prominent tennis players of his generation, Tsitsipas is described as sharing Canali’s “commitment to discipline, determination, and the relentless pursuit of excellence”.

Originally focused on formalwear, ‘Me by Canali’ has evolved to include a broader wardrobe offering - from tailoring to more casual pieces such as knitwear, shirts, denim, outerwear and leather jackets.

Each garment is fully customisable in terms of fit, fabrics and finishing details - including lapels, linings, buttons, leather labels and trims - allowing clients to create pieces that reflect their individuality “while embodying Canali’s sartorial mastery”.

Clients can choose from over 500 fabrics, spanning both seasonal and permanent collections, along with 250 shirting fabrics, 20 collar styles, and 10 knitwear patterns crafted from premium yarns such as cashmere, Sea Island cotton, and refined cashmere/silk/wool blends.

Guided by made-to-measure specialists worldwide, Canali’s clients enjoy “a seamless and elevated experience”, resulting in garments of exceptional quality and precision, along with a truly personalised wardrobe to fit their needs.

Beyond personalisation, ‘Me by Canali’ “promotes a more responsible approach to luxury”, offering repair and alteration services designed to extend the lifespan of each garment and encourage a more conscious and sustainable way of consuming fashion.

Tsitsipas has been ranked as high as world No. 3 in men's singles by the Association of Tennis Professionals, first achieved in August 2021 - making him the highest-ranked Greek men's tennis player.