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Canada Goose previews campaign for latest premier footwear collection

Sophie Smith
07 October 2021

Canada Goose has announced the campaign for its latest premier footwear collection, following the brand's aim of staying true to sharing real stories about real people.

The Forces of Nature campaign features stories from Romeo Beckham, Indigenous Artist and Activist, Sarain Fox and Indigenous Leader and Former NHL Player, Jordin Tootoo.

The collection celebrates a 'live in the open' ethos and includes two footwear styles for men and women.

Dani Reiss, Canada Goose President and CEO, said: "The launch of Canada Goose Footwear is one of the most significant milestones in our more than six-decade history. We are bringing a completely new perspective to the category, balancing performance and luxury - which is the ultimate expression of our lifestyle brand. A Force of Nature is strong, dynamic and confident; all characteristics that Canada Goose enables."

Shot in Squamish and Whistler in British Columbia, the campaign profiles Beckham, Fox and Tootoo. Their stories are told in settings that complement their personal journeys, with the environment and weather driving their Force of Nature narrative forward.

Speaking about the collection, Romeo Beckham, said: "Growing up, I have always been taught that hard work pays off. To me, live in the open means pushing forward and being motivated to achieve great things. I am excited to be teaming up with Canada Goose to inspire that idea."

The Canada Goose footwear collection launches this November and will be available online and in-store at Canada Goose and select wholesale partners globally. 

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