Canada Goose names Haider Ackermann as first Creative Director

Luxury outerwear brand Canada Goose has named Colombian-born French designer Haider Ackermann as its first-ever Creative Director.

Ackermann will be based in Paris and will work alongside Canada Goose Chairman and CEO, Dani Reiss, "to guide the company into its next era". His first seasonal capsule collection will launch for AW24.

"When it comes to the marriage of craftsmanship and beauty, there’s no one more fitting than Haider Ackermann," said Reiss.

"He intuitively understands Canada Goose as a brand apart from all others, and that authenticity, craftsmanship and performance are the cornerstones of our brand.

"With his distinct ability to harness the energy and potential of our authentic heritage, I look forward to seeing his impact across our designs."

The appointment is marked by today’s launch of an exclusive style in support of Polar Bears International (PBI), called the ‘PBI Hoodie’. Academy Award-winning actor, producer, author and activist, Jane Fonda, stars in the campaign.

PBI is at the forefront of efforts to study, understand and protect polar bears and their declining habitat.

The support for PBI and the launch of the hoodie was inspired by a trip Ackermann took with Dani Reiss to Churchill, Manitoba – known as the polar bear capital of the world. Both Ackermann and Reiss have a "shared belief that every human has an inherent responsibility to protect our planet and an ability to make a meaningful impact".

"What drew me to Canada Goose is not only how they have created a category, but also its authentic reputation and drive to stay committed to its purpose. The impact this brand has had on the world around us is meaningful and inspirational," said Ackermann.

"I consider myself a student of the environment and my trip to Churchill lit a fire to do more and be more. My hope is that by coming together with the extraordinary climate champion Jane Fonda, we can help drive people to act – and to do it now."

The limited-edition hoodie is made of organic cotton and 100% of proceeds from its sales will go to PBI to fund vital research, implement innovative conservation strategies and "educate communities about the importance of protecting the Arctic".

The PBI Hoodie launches today in select stores around the world and on the Canada Goose website.