Can fast-fashion pioneer Primark survive the growing demand for ethical clothing?

When mighty Primark opened in Germany, it had high hopes its bargain prices would be irresistible to frugal Teutonic shoppers. They were – and people travelled from all over to shop in Bremen and Frankfurt. A decade on, Primark is being made a pariah by a new generation of socially and environmentally conscious Germans.

George Weston, chief executive of parent company Associated British Foods (ABF), claims his problems there are merely of perception: “We haven’t done a good enough job of correcting misconceptions for the supply chain ethics and the sustainability credentials of this business,” he told City analysts last month.

Read the full article on The Daily Telegraph.