Calzedonia and Intimissimi to open Regent Street flagship store

Calzedonia Group is to open a new Calzedonia and Intimissimi store at 266-270 Regent Street, located at the Oxford Circus junction in London.

The new store replaces Tezenis, which previously occupied the retail space until recently. Also owned by Calzedonia Group, Tezenis is known for its swimsuits, underwear and clothing for women and men.

Since 1986, Calzedonia has offered innovative hosiery and beachwear trends, combining quality workmanship, style and affordable price points to consumers. Intimissimi specialises in bras, briefs, lingerie, vests, and pyjamas.

The new location will join Intimissimi's existing London stores including Kings Road, Westfield London and Westfield Stratford.

Located on 112-114 Oxford Street, Intimissimi and Calzedonia already operate a joint store in the area. The group also has an Intimissimi store at 368-270 Oxford Street. It is currently unclear if the new store is a relocation or if the group will continue to operate all stores in the area.

The company is currently recruiting for employees at the new store, with additional information displayed on newly installed window wrapping. The store is expected to open in September 2022.

TheIndustry.fashion has contacted Calzedonia Group for comment.