Following a trial store which opened in August 2020, Calvin Klein has committed to a new larger premises at the London Designer Outlet, increasing space by 50% to a 4,100 sq ft permanent store.
The new store will be one of the brand’s largest UK’s outlet stores, with the recent introduction of both Tommy Hilfiger and Calvin Klein representing the next steps in a strategic improvement to London Designer Outlet’s premium fashion offering.
London Designer Outlet has seen its improved premium fashion and retail offer continue to pay off. The centre’s brands have experienced a sales increase in like-for-like categories including menswear +68% and homewares +10.2% compared to 2019.
Retail and leisure destinations like London Designer Outlet, which is managed by the UK’s specialist outlet operator Realm, have consistently outperformed wider physical retail throughout the pandemic, attracting guests with their compelling mixture of high quality at low prices, an open-air design, and a mix of designer and high street fashion as well as places to eat and drink.
Sue Shepherd, General Manager for London Designer Outlet, said: “While many of our guests returned to London Designer Outlet following lockdowns because they missed the joy of physical shopping, many others have returned to enjoy a day out with friends and family, maybe doing a bit of shopping but otherwise enjoying the cafés, bars and restaurants we offer.”
Part of the retail and leisure mix within Wembley Park, the multi-billion pound neighbourhood transformed by developer Quintain, London Designer Outlet became the first outlet centre to open in the UK capital in 2013, experience 22 consecutive quarters of year-on-year growth by September 2019, and is benefitting from a number of advantages that put it in an excellent position to benefit from the post-pandemic retail landscape.