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Calvin Klein appoints new Creative Director ahead of runway return

Tom Bottomley
30 May 2024

Italian designer, Veronica Leoni, has been named as the new Creative Director of Collection at Calvin Klein, as the PVH Corp-owned brand plans a return to the runway.

Leoni’s experience includes working with some of the most celebrated fashion brands, including Jil Sander, Céline, Moncler and The Row. She also founded her eponymous label, Quira, which debuted at Milan Fashion Week in 2021 and was an LVMH Prize finalist in 2023.

As Creative Director of Collection, which will include menswear, womenswear, underwear and accessories – debuting for AW25 - she will join forces with Calvin Klein Global Brand President, Eva Serrano, “to bring inspiration from Collection to the mainline portfolio and the red carpet”. Leoni will report directly to Serrano.

Serrano said: “We are proud to name Veronica as Creative Director of Collection, the pinnacle expression of the Calvin Klein brand. It was clear from our first conversations that Veronica’s life’s work had been preparing her for this moment and the opportunity to define a new era for Calvin Klein.

“I am confident that her purposeful approach to design and work ethic, combined with our shared values, will further enrich our iconic brand and result in a collection that resonates with our consumers around the world.”

Leoni commented: “I’m thrilled and honoured to have the opportunity to write a new chapter of the Calvin Klein story. For decades, Calvin Klein interpreted the idea of bold self-expression, and I am willing to empower it with a strong accent on style and creativity.

“I’m deeply thankful to Eva Serrano for her vision and trust. My career has been marked by inspiring encounters with some of the most visionary women in fashion and she is one of them. I also want to thank PVH CEO Stefan Larsson for the amazing opportunity to celebrate one of the most influential brands of American fashion.”

Leoni’s appointment marks one of the most important in a series of strategic steps that Calvin Klein has taken under Serrano’s leadership “to uphold the legacy of the Calvin Klein brand and inspire the next generation of consumers”.

Stefan Larsson said: “Eva and her team are already driving some of the highest consumer engagement in Calvin Klein’s history.

“Veronica’s work will add the next level aspirational halo for the brand and reinforce the strong foundation already in place towards building Calvin Klein into one of the most desirable lifestyle brands in the world.”

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