Calvin Klein has named Linh Peters as its new global chief marketing officer to drive brand experience, product marketing and data-driven marketing innovation.
Linh Peters will join office on 2 November and will be responsible for all aspects of Calvin Klein’s consumer marketing organisation.
Peters joins from Starbucks, where she most recently served as vice president, loyalty, partnerships and licensed stores product and marketing of Starbucks, overseeing the brand’s loyalty program and all digital consumer engagement strategies and marketing. Previously, she was Starbucks’ vice president of brand and product marketing.
Before working at Starbucks, Peters served as the head of loyalty marketing and strategy at Ulta Beauty and led marketing and strategy for Target Redcard.
Calvin Klein’s current acting chief brand officer Greg Stogdon and acting chief marketing officer J.D. Ostrow will continue to work with the brand.
Stogdon and Ostrow will work with Peters to continue to build on the brand positioning and creative direction that they have established over the last year.
Peters’ appointment comes alongside the recent appointment of Jacob Jordan as global chief merchant and product strategist.