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Caitlyn Jenner fronts campaign for launch of H&M's new sports line

Lauretta Roberts
22 July 2016

H&M has unveiled a new collection of sportswear called For Every Victory ahead of the Rio Olympics and has created an inspiring campaign to launch it including a highly personal interview with Caitlyn Jenner.

Jenner, now a TV personality, won an Olympic gold medal in the decathlon at the 1976 Olympics as Bruce Jenner. She transitioned to female gender in 2015.

In a video to promote H&M's new line Jenner speaks of her "Greatest Victories" including her Olympic success but says her greatest achievement is her children and being able to live as herself, while her gold medal is "good for show and tell".

Jenner also narrates a second video for the campaign which features athletes overcoming the odds to achieve success, such as surfer Mike Coots who lost a leg in a shark attack, Chelsea Werner, the gymnast with Down's syndrome, and Namibia Flores, Cuba's only female boxer.

The collection which has now hit stores includes sports tops, shorts, running tights and jackets for men and women with prices ranging from £7.99 to £39.99. H&M has also designed the official uniform for the Swedish Olympic and Paralympic team.

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