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By Rotation to launch resale feature on mobile app

Jeremy Lim
14 January 2022

Social fashion rental platform By Rotation is set to launch an in-app resale feature to expand their sustainable offerings amid a momentous period for fashion rental.

According to the global report conducted by Thredup, the resale market is growing at a rate 11 times faster than traditional retail and should be worth $84 billion by 2030, with fast fashion predicted to be worth about $40 billion.

With close to 200,000 users, the new feature will launch on 17 January, with the aim of taking its app to the next level and become the platform for consuming fashion sustainably.

Eshita Kabra-Davies, Founder of By Rotation, said: "After receiving significant feedback from our Rotators to offer the option to sell an item (and selling 2 items myself directly on the app!), we are rewarding all our verified lenders with the ability to sell their pieces that are also available to rent.

"This is in line with our mission to transform fashion consumption for good. Our Rotators have also become very strategic and mindful when it comes to adding new pieces to their wardrobe thanks to our incredibly insightful analytics, and this will continue to aid in those decisions!"

Launched in 2019, By Rotation is UK's first and only digital fashion rental app that is purely peer-to-peer. The app enables its users to calculate the carbon emissions they will save by renting clothes, rather than purchasing the item.

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