By Rotation opens pop-up boutique at McArthurGlen Designer Outlet Cheshire Oaks

Fashion rental platform By Rotation has today opened its first rental boutique outside of London - at McArthurGlen Designer Outlet Cheshire Oaks, a 10-day pop-up running until 31 July 2022.

Visitors are invited to try on rentable occasion wear from in demand luxury brands including The Vampire’s Wife, Ganni, Jacquemus, Zimmerman, Rat&Bo and Rixo.

The By Rotation free “social fashion” rental app allows users to rent, lend and buy designer fashion but, in a first for McArthurGlen, guests can explore the By Rotation boutique at the outlet and rent items directly through the app.

Renting items from the pop-up space will operate completely cash and card free. By downloading the free app, users can create a profile free of charge with no waiting list. Once approved, users can start listing, renting and now buying right away.

By Rotation Founder and CEO, Eshita Kabra Davies, said: “After many successful pop-ups in London, we’re so excited to be popping up in Cheshire Oaks and having a physical presence regionally.

“Our 300,000 strong community is based all over the UK, so I can’t wait to meet our local ‘Rotators’ as well as introduce our platform to new users. By Rotation is about making luxury fashion available to all, something we and McArthurGlen both have in common.”

Kenny Murray, General Manager at Cheshire Oaks Designer Outlet, added: “Working with By Rotation on their first-ever physical activation outside of London is testament to our commitment to create unparalleled shopping experiences for our guests.

“We hope that the partnership will bring together both communities to connect, share and discover even more brands in-centre.”