By Rotation launches rental fashion pop-up

Fashion rental platform By Rotation is hosting its debut pop-up outside of London at the Cheshire Oaks Designer Outlet.

The pop-up space will open to the public from 22 July, and will welcome guests to browse and try on items available to rent in-app until 31 July.

The partnership with McArthurGlen Designer Outlets will offer guests in-demand brands for a fraction of the retail price, as well as shoes, bag or accessories from McArthurGlen Cheshire Oaks premium retailers including Coach, Mulberry, Furla, Kate Spade, Pinko, Kurt Geiger and Burberry.

To start listing, renting or buying from the cash- and car-free pop-up, users can download By Rotation's free app to create a profile, which is free of charge with no waiting list. Rentable brands will also include The Vampire’s Wife, Ganni Jacquemus, Zimmermann, Rat&Boa and Rixo.

By Rotation Founder & CEO, Eshita Kabra Davies said: “After many successful pop-ups in London, we’re so excited to be popping up in Cheshire Oaks and having a physical presence regionally. Our 300,000 strong community is based all over the UK so I can’t wait to meet our local Rotators as well as introduce our platform to new users. By Rotation is about making luxury fashion available to all, something we and McArthurGlen both have in common.”

Kenny Murray, General Manager at Cheshire Oaks Designer Outlet said: “Creating unparalleled shopping experiences for Centre guests and the wider community is a priority for us. This is why we are so excited to work with such an innovative and meaningful brand as By Rotation, which reflects our own ambitions of creating more sustainable and affordable fashion choices for customers. We hope that the partnership will bring together both communities to connect, share and discover even more brands in-centre.”