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Burlington Arcade introduces new luxury boutiques for Christmas

Tom Bottomley
14 October 2019

Burlington Arcade has introduced new brand additions to its luxury boutique offer, as the world-famous shopping arcade in London's Mayfair celebrates its 200th anniversary.

Already home to the likes of Church's, Manolo Blahnik, N.Peal and Vilebrequin, and known for its one-of-a-kind boutiques such as Michael Rose Jewellers and The Vintage Watch Company, this month Burlington Arcade sees the addition of Christian Louboutin, Annoushka, Baudoin & Lange, Harrods and MOU London – signalling an early start to the Christmas trading period.

Jamie Reuben of Burlington Arcade, commented: “One of the focal points of our strategy, and to incorporate the 200th anniversary, is to create an engaging retail experience. The new brands diversify our luxury footwear, accessories and jewellery offer, welcoming a new demographic into Burlington Arcade.”

Christian Louboutin brings its show-stopping footwear – with signature red soles – and accessories to number 68-69, as well as introducing a Burlington Arcade exclusive collection.

At No 23, MOU London adds to the diverse footwear offering with its sensually soft handcrafted boots. More handcrafted shoes for men and women can now be found at the new Baudoin & Lange store at number 54-55, and at number 10, Annoushka brings its fine jewellery collection, inspired by inspirational women and moments in time.

Harrods brings the Christmas magic of the Knightsbridge store to number 6, with the "Kingdom of Christmas", a Harrods pop-up retailing the store’s iconic Christmas hampers, Christmas food offer and a range of Harrods decorations and gifts. The pop-up launches today, 14 October, and will remain open for the entirety of the key Christmas shopping period.

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