• JOIN US
  • SIGN IN
  • ADVISERS
  • ABOUT
  • OUR TEAM

The Industry

  • HOME
  • NEWS & INSIGHT
    • BUSINESS
    • CSR & Sustainability
    • RETAIL & ETAIL
    • Start-ups & Innovation
    • TECH & MEDIA
  • FASHION
    • TRENDS
    • BRANDS & DESIGNERS
  • MEMBERS
    • JOIN US
    • IND-DIRECTORY
  • EVENTS
    • SAVE THE DATE
    • IND-TV
  • PEOPLE
    • MOVES
    • EXPERTS
    • INTERVIEWS

Posted In Brands & Designers, Fashion, News & Insight, Retail & Etail

Burberry’s LFW collection made available to buy immediately from Farfetch

Lauretta Roberts | 17th February 2018

 0

No sooner had Christopher Bailey presented his last collection for Burberry at London Fashion Week late this afternoon (17 February) than a capsule collection was made available to buy via Farfetch. In theory, given Farfetch’s delivery options, some customers in London could have been sporting the items 90 minutes after they were seen for the first time on the runway.

The capsule collection featured a selection of re-issued pieces from Burberry’s archive along with three tote bags in a collection that also featured the Rainbow Check – the latest iteration of the signature house check which was devised by Bailey to show Burberry’s support for the LGBTQ+ communities.

Earlier this week Burberry and Farfetch announced a global e-commerce partnership, which would result in the full Burberry product itinerary being made available on the Farfetch platform. As part of the partnership the two businesses announced the new “Show to Door” initiative that meant the capsule collection would be available to buy via Farfetch for 24 hours after the collection was shown.

The show was Bailey’s last for Burberry after 17 years as its creative lead. He announced he was standing down from his role as president and chief creative officer at the end of last year. He will leave the group’s board next month and remain at the business for a transition period until the end of the year. His successor has yet to be named.

Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Pin on Pinterest
Pinterest
Tags / Burberry, Catwalks, Christopher Bailey, ecommerce, Farfetch, London Fashion Week, Luxury

About Author / Lauretta Roberts

Lauretta Roberts is managing director and Editor-in-Chief of The Industry, having acquired the business along with business partner Antony Hawman in July 2015. She is also the former director of brand & propositions of trend forecaster WGSN and a former editor of Drapers magazine.

You Might Also Like

Here’s how you can own a stake in Céline’s Mayfair flagship for just £500

26th April 2018
Belstaff

Belstaff puts brakes on IPO after Brexit vote

22nd July 2016
Burberry

Burberry sales up 4% in final quarter of 2016

18th January 2017
Previous Post
Next Post

Our FREE Newsletter

Trending on The Industry

  • Pantone
    Pantone unveils “rich and warm” colour forecast for AW19
  • Apprenticeships
    400th new apprenticeship launched at London Fashion Week for fashion studio assistants
  • LK Bennett
    LK Bennett appoints advisers to examine options including a sale
  • Boohoo
    Boohoo Group to cease sale of wool products
  • Retail
    Retail sales return to growth as shoppers took advantage of January bargains

Connect with us

THEINDUSTRYFASH TWEETS

Premium fashion and footwear chain LK Bennett appoints advisers to investigate strategic options including a possible sale #UKretail #britishfashion https://t.co/mURAJ1jUF1

Reply on TwitterRetweet on TwitterLike on Twitter

Retail sales return to growth in January as shoppers – with clothing & footwear up 5.5% year-on-year – as shoppers are tempted out by heavy discounting #retail #fashionretail #retaildata #ONS https://t.co/p5mRfcGxD2

Reply on TwitterRetweet on Twitter2Like on Twitter1
Load More...

Find us on Facebook

ON INSTAGRAM @THEINDUSTRYFASHION

  • Spending on womenswear up 55 as London Fashion Week gets
    2 days ago by theindustryfashion Spending on womenswear up 5.5% as London Fashion Week gets underway . Read more at TheIndustry.fashion . . .  #datadriven   #bfc   #businessmedia 
  • klarnauk unveils finalists for its Smooth Stores competition  Read
    1 day ago by theindustryfashion  @klarna .uk unveils finalists for its Smooth Stores competition . Read more at TheIndustry.fashion . . . .  #fashionnews   #businessmedia   #klarna 
  • A new TheIndustryfashion is coming soon! Sign up to our
    3 days ago by theindustryfashion A new TheIndustry.fashion is coming soon! Sign up to our daily newsletter to be the first to know. . . . .  #businessmedia   #fashionnews   #retailnews   #businessmedia 
  • victoriabeckham has announced she is extending her luxury fashion brand
    2 days ago by theindustryfashion  @victoriabeckham  has announced she is extending her luxury fashion brand into beauty . Read more at TheIndustry.fashion . . . .  #beauty   #fashion   #beautynews   #fashionmedia 
  • Marc Jacobs AW19 Good  but is it good enough?
    1 day ago by theindustryfashion Marc Jacobs AW19: Good – but is it good enough? . Our trends expert reviews at TheIndustry.fashion . . . .  #NYFW   #trends   #narcjacobs 

Connect with The Industry

About Us

About
Join us
Events

CONTACT US

Contact
Our team

Tags

#WattsWhat Advertising Asos Boohoo Brexit British Fashion Council Burberry Caroline Rush Catwalks Collaborations Debenhams Department stores E-commerce ecommerce etail Farfetch Footwear GUCCI H&M High street House of Fraser John Lewis London Fashion Week Luxury Marketing Marks & Spencer media menswear Mike Ashley Next property Retail Selfridges Shopping malls social media Sports Direct Sportswear Start-ups Sustainability Technology The Industry Topshop Trends Vogue YOOX NET-A-PORTER Group

Recent Comments

  • Paula Renee on Victoria Beckham bans exotic skins from AW19
  • Bob Rocket on Superdry shares tank on back of profits slump
  • Bob Rocket on Dunkerton applies further pressure on Superdry with strategy criticism

Archive

© Copyright Magnus Media & Events Ltd. 2018

7ads6x98y