Burberry unveils Steve McQueen-directed film to launch Mr Burberry fragrance
Burberry has unveiled a new three-minute film, directed by Oscar-winning director Steve McQueen, as part of the campaign to launch its new Mr Burberry fragrance. It is the first commercial film to be directed by McQueen, who rose to prominence having directed the multi-Oscar winning 12 Years A Slave in 2013.
The film stars actor Josh Whitehouse and model Amber Anderson and tells the story of a couple's weekend in London. The soundtrack, I Won’t Complain, was written by British singer-songwriter Benjamin Clementine.
Christopher Bailey, CEO and creative director, oversaw the creation of the film with McQueen and developed the fragrance in collaboration with renowned French perfumer Francis Kurkdjian.
Inspired by London and Burberry's classic black trench coat, Mr Burberry features top notes of grapefruit, tarragon and cardamom, a heart of birch leaf, nutmeg oil and cedarwood and a drydown of sandalwood, vetiver and guaiac wood. A further film has been produced to celebrate the fragrance's inspiration and ingredients.
The Mr Burberry range covers grooming products and fragrance, the bottle for which can be monogrammed with up to three letters at Burberry.com.