Burberry unveils first NFT collection with Mythical Games' Blankos Block Party

Burberry has today announced the debut of its' partnership with Mythical Games, launching a non-fungible token (NFT) collection in their flagship title, Blankos Block Party.

Blankos Block Party is an open-world multiplayer game featuring NFT vinyl toys that players can collect, upgrade and sell. By introducing these playable NFT’s, Blankos Block Party is creating a new play-to-earn system and paving the way for more digital ownership in gaming.

The partnership provides opportunities for the game to celebrate Burberry’s brand values of creativity and freedom of expression, with the collaboration reflecting the house’s longstanding spirit of going beyond to forge lasting connections with its communities.

Adorned with Burberry’s new TB Summer Monogram and inspired by the brand’s Animal Kingdom house code, the limited-edition, limited-quantity Burberry Blanko – a shark named Sharky B – is an NFT that can be purchased, upgraded, and sold within the Blankos Block Party marketplace.

As part of this collection, Burberry will launch its own branded in-game NFT accessories, including a jetpack, armbands and pool shoes, which players can apply to any Blanko they own.

Rod Manley, Burberry Chief Marketing Officer, said: "Pushing boundaries through experimentation sits at the heart of what we do at Burberry, and we are continually looking to connect with our communities in the spaces they love. With this exciting concept, we are able to unlock genuine value for the gaming community by encouraging players to interact with our brand in an environment that celebrates art, design and exploration.

"Gaming is a unique space for us to test and learn and trial digital innovations that embody our values and celebrate creativity amongst our communities. Partnering with Mythical Games feels like a natural next step, going beyond our in-house games by bringing the Burberry universe into an established environment. It has been fantastic to work so closely with Mythical Games to bring this new customer experience to life."

Nicole Yang, Mythical Games Vice President of Marketing, added: "Mythical is transforming the way creators and brands engage with their audiences through blockchain and player ownership. The Burberry x Blankos collaboration is a highly anticipated first for both our companies - the first NFT collection for Burberry, and the first luxury brand in Blankos Block Party."

The limited-edition Burberry Blanko will be available for in-game purchase to all Blankos Block Party players worldwide on 11 August 2021.