Burberry to launch pre-collection "Friends and Family" collaborative project
Burberry's Chief Creative Officer Riccardo Tisci has announced that the British luxury brand will enlist a select group of creatives to collaborate on a series of pre-collections.
To start off the series, Riccardo Tisci called to his close friend Lea T, a model who walked in the brand's spring 2021 show and appeared in its campaign.
She will collaborate with Tisci to interpret the luxury brand's identity through her own creative lens for the creation the Fall 2022 pre-collection.
Riccardo Tisci has embraced an experimental and innovative way of presenting his collections since he joined the house. In September 2018, when Tisci's tenure had just started, it was announced that pieces from his inaugural collection would be made available for 24 hours through a series of releases.
The limited-edition designs were available exclusively via Burberry’s Instagram and WeChat accounts, following Tisci’s Burberry catwalk debut at London Fashion Week. This marked the first time the brand had created a bespoke digital selling experience for its social channels.