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Burberry reveals Chinese New Year 2020 campaign

Tom Shearsmith
30 December 2019

Burberry has revealed its Chinese New Year 2020 campaign, starring brand ambassador Zhou Dongyu alongside models He Cong and Liang Jiyuan, and captured by photographer Leslie Zhang.

The campaign highlights the collection in vivid red, featuring refined tailoring and sports-influenced pieces, as well as new iterations of Burberry’s iconic Union sneaker and Lola bag.

A limited-edition Thomas Burberry Monogram motif, inspired by the Chinese zodiac and animated with an original illustration in honour of the Year of the Rat, appears throughout the collection.

Liang Jiyuan, a model from the campaign said: "It feels exciting to be in this campaign for Burberry! I wanted to express my personal style through the images and at the same time celebrate the characteristics of the Chinese New Year festival"

For me, Chinese New Year is a time for reunion and for family. For work, I have to travel to different countries and cities, I am always busy and have no time to see my parents and sister. When I get together with my family during the Chinese New Year, I feel warm and happy."

The collection is now available to purchase in select stores globally.

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