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Burberry opens Sloane Street flagship

Marcus Jaye
21 July 2021

Burberry has opened No.1 Sloane Street, London, the first flagship store to feature Burberry’s new global design concept.

Designed in collaboration with architect Vincenzo De Cotiis, Burberry’s No.1 Sloane Street store is 857 square metres with ten rooms set over three floors.

The store features display fixtures and plinths constructed in a variety of textures from concrete to ceramics to high-gloss finishes.

The core colours of the Burberry check – beige, black, white and red – are explored and developed throughout the store, whilst the iconic pattern itself is reinterpreted in the gridded ceiling’s mirrored zones, creating a sense of openness as it reflects the roaming tiled chequerboard floors.

Marco Gobbetti, Burberry Chief Executive Office, said: "An iconic destination in the heart of Knightsbridge, London, it is the first to carry our new global store concept, providing a uniquely British luxury setting for our local and international customers to explore our brand and products. We’re excited to welcome our customers to this new home for our brand that connects our past, present and future."

Burberry will open three more flagships featuring its new design concept over the next 12 months at Plaza 66 in Shanghai, Rue Saint-Honoré, Paris and Bond Street, London. 

The new Burberry store is a flagship project from The Knightsbridge Estate, a 3.5-acre site located between the department stores Harrods and Harvey Nichols, bounded by Brompton Road to the north and Basil Street to the south.

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