Burberry launches AR shopping tool to celebrate the Lola bag
In celebration of its new Lola bag, Burberry has launched a new augmented reality (AR) tool which allows customers to virtually place a true-to-scale model of the signature bag within an environment.
Users can scan their surroundings with their smartphone to generate the 3D bag in various live scenarios, simulating an in-store experience.
The AR viewer also enables customers to explore the intricate details and craftsmanship of the bag before purchase, including the Thomas Burberry Monogram clasp. With a full 360 degree view of the product, features - such as interior pockets - can be easily discovered virtually by opening the bag and exploring inside.
Burberry's digital teams partnered with Vertebrae, a Snap Inc. company to create the AR shopping tool. The company, which provides 3D and AR solutions, used state of the art 3D capture systems, from photogrammetry to laser scanning, to produce the virtual replicas of products.
The Lola AR viewer is currently available across 60 Lola product pages worldwide. To use the tool, users can search for the Lola bag on Burberry.