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Burberry introduces TB Summer Monogram collection

Tom Shearsmith
02 July 2020

Premium British retailer Burberry has announced a new TB Summer Monogram collection, designed by Chief Creative Officer Riccardo Tisci.

The second Thomas Burberry Monogram collection, TB Summer Monogram, features a variety of lightweight pieces in new colourways, including beach dresses, swimwear, blouses, bodysuits, leggings, hoodies, swimwear, shirts and shorts.

The TB Summer Monogram's associated campaign captures a journey from reality to fantasy, blending the real-life with CGI technology.

The campaign video is set in a dreamlike CGI geometric world, where Kendall Jenner brings to life four distinctive characters portrayed through a capsule of both womenswear and menswear staples from the new TB Summer Monogram collection.

Riccardo Tisci, Chief Creative Officer, said: "For the campaign, I thought a lot about that day-dreaming reverie that I associate with summer, that time when you are drifting between reality and fantasy, and I wanted to portray this through the juxtaposition of the imagery."

Kendall Jenner added: "I am so excited to feature in my second campaign for Burberry working alongside Riccardo. He always has such incredibly creative ideas, he loves thinking of different, innovative ways to tell a story and that can definitely be seen in the different facets of this campaign.

"Riccardo pushed the campaign into this dream-like digital world as I transformed into CGI versions of myself embodying the four characters in the campaign video – which was so fascinating to see unfold! I really loved being a part of this creative process, watching it evolve from the physical to the digital, blending reality and fantasy."

Burberry TB

Burberry will also be venturing into the world of gaming, as it launches a new multiplayer game, B Surf, to promote the collection.

B Surf is a racing game, where players select a surfboard and dress their chosen character in outfits from the Burberry TB Summer Monogram collection, before challenging their friends to race around a TB-shaped track.

The new TB Summer Monogram collection will be available to purchase in selected Burberry stores globally and online from 1 July.

The collection will also be available to purchase through a global partnership with Farfetch that will be launching on 8 July.

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