Burberry introduces Spring/Summer 2020 campaign

Burberry SS20

Burberry today introduces its Spring/Summer 2020 collection campaign, shot by Inez and Vinoodh.

The campaign heroes key pieces for men and women from Burberry’s Spring/Summer 2020 collection, including tailoring, evening wear and trench coats. Burberry’s signature bags feature prominently including The TB Bag and Lola, which are inspired by the house’s founder Thomas Burberry, as well as the Pocket Bag.

The campaign stars Bella Hadid, Gigi Hadid and Kendall alongside Benji Arvay, He Cong, Reece Nelson, Tosin Olajire and a host of others. In a series of images and videos, set against a beige backdrop, the new campaign aims to builds on the luxury fashion house’s cues and codes.

Riccardo Tisci, Burberry Chief Creative Officer, said: “I have been working for a few seasons to define a new identity and visual language for this house. This campaign feels like the beginning and I wanted to celebrate the men and women who represent Burberry – some who have been a long-standing part of my career and others whohave started this Burberry journey with me.”

Bella Hadid added: “We feel so lucky to be able to work in a space with Inez, Vinoodh and Riccardo. I love this campaign so much, thank you to the Burberry team and most of all, my Riccardo for this beautiful campaign.”