Burberry extends partnership with Mythical Games

Jeremy Lim

13 June 2022

Burberry has extended its partnership with LA-based Mythical Games to launch a unique branded gaming experience to players of Blankos Block Party.

Mythical is a games technology studio leveraging blockchain technology and non-fungible tokens (NFTs) to create a universal gaming ecosystem that enable players, creators, artists, brands and game developers to become stakeholders and owners in new game economies.

Players in Blankos Block Party can compete in a variety of mini games, collect and blend digital vinyl toys called Blankos and earn digital items through gameplay in the form of NFTs.

The announcement follows Burberry’s partnership with Mythical Games in 2021 with the launch of a NFT collection within Blankos Block Party.

The first luxury brand to be featured in Blankos Block Party, Burberry added that further details of the partnership will be shared in due course.

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Burberry extends partnership with Mythical Games