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Burberry appoints new ready-to-wear business chief and creates three new business units

Sadiyah Ismailjee
08 July 2020

Burberry has announced that Adrian Ward-Rees is re-joining the company as its new ready to wear business chief.

The luxury fashion brand also said in a statement that it will be creating three new business units foccusing on ready-to-wear, accessories and shoes and will “pool expertise within them to enhance our product focus, increase our agility and elevate quality”. Ward-Rees’ appointment is also part of this strategy.

He will take up his new role from 20 July with the title SVP, Head of Ready-to-Wear and will be based in London, reporting directly to CEO Marco Gobbetti and joining Burberry’s Executive Committee.

Marco Gobbetti, Chief Executive Officer of Burberry Group plc, said: “The changes we intend to make will ensure we have the right structures in place as we enter the next phase of our strategy. I am delighted to welcome back Adrian to Burberry to lead our newly created ready-to-wear business unit.”

Ward-Ress has an extensive history of working in the luxury fashion sector and was previously at Christian Dior where he served as senior vice president and managing director of Dior Homme for the past four years. He has also worked at Lane Crawford and in merchandising at Burberry.

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