Burberry announces global sustainable product information roll out
Burberry has announced it will join the fashion industry's drive to provide sustainability programmes and build on innovation to create more sustainable products.
Burberry is launching a curated edit of 26 styles from the Spring/Summer 2020 collection, crafted from sustainable materials used across the Burberry product range.
The introduction of the ‘ReBurberry Edit’ coincides with the global roll out of dedicated sustainability labelling across all key-product categories. The labels will, for the first time, provide customers with an insight into the environmental and social credentials of the Burberry programme.
The ReBurberry Edit features a range of eyewear crafted from pioneering bio-based acetate, and trench coats, parkas, capes and accessories.
The parkas and capes are made at facilities associated with energy and water reduction, textile recycling and chemical management programmes, while a selection of bags are associated with the use of renewable energy.
Additional outerwear pieces in the Edit are made using a new nylon that has been developed from renewable resources such as castor oil, and a polyester yarn made from recycled plastic bottles.
Underpinned by a product-focused sustainability programme, the new sustainability labels inform the customer how a product meets a range of externally assured stringent criteria.
Called ‘positive attributes’, these include the amount of organic content or recycled natural fibres used in materials, delivery against carbon emissions standards at production facilities or social initiatives such as workers being paid the living wage or being supported through well-being programmes.
Pam Batty, Vice President Corporate Responsibility, Burberry, said: "At the half-way point of our Responsibility Strategy to 2022, we remain dedicated to delivering tangible progress against our social and environmental targets, and our holistic, product-focused sustainability programmes are central to this.
"By inviting customers to learn more about the sustainable credentials of our products through our labelling programme, we are helping them to better understand our initiatives and the breadth of the ambition of our Responsibility Agenda."
By integrating sustainable sourcing and design principles throughout all products, Burberry will weave sustainability throughout the business, making it a shared priority for all Burberry product teams.