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Bullring signs three premium fashion names in time for Christmas

Lauretta Roberts
08 November 2018

Kurt Geiger, Tommy Hilfiger and Calvin Klein have all signed for new stores at Birmingham's Bullring shopping destination and they will be open before Christmas.

Premium British footwear and accessories brand Kurt Geiger will take a 1,800 sq ft unit adjacent to Tommy Hilfiger and Calvin Klein, located on the Mid-level East section.

Designed by an in-house team, the store store will feature a clean aesthetic and muted colour palette allowing the product to be showcased on architectural, geometric structures. Opening at the end of this month it will offer the brand’s full range of designer footwear and accessories including Kurt Geiger London, Carvela and KG Kurt Geiger for women and men.

Ross Warden, Retail Director at Kurt Geiger said: “Since launching the brand on Bond Street in 1963, Kurt Geiger has set itself apart and become the country’s leading premium footwear and accessories brand. We are delighted to be opening a flagship store in Bullring, and will soon showcase our full collection of shoes and accessories for women and men in Birmingham. With its location right in the heart of the city, Bullring was the obvious choice for our new flagship.”

Joining Kurt Geiger at the centre, which is celebrating its 15th anniversary, are Calvin Klein and Tommy Hilfiger. The former has taken a 2,090 sq ft unit located next to Selfridges and Dune, which was formerly occupied by Tommy Hilfiger. Hilfiger has upgraded to a a larger store next to Selfridges and The North Face.

Iain Mitchell, commercial director at Bullring owner Hammerson, said: The momentum of signings and openings at the Bullring in 2018 has been remarkable, and these three further additions to the premium international line-up really emphasise the importance of the centre as a leading retail and leisure destination.

Hugo Boss has just opened the first standalone store outside of London for its HUGO brand at Bullring while H&M's ARKET and Morphe are also set to open regional debut stores in the centre, which boasts an annual footfall of 36m.

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