Bullring secures largest Tessuti store in West Midlands

Designer retailer Tessuti has announced it will open a new 14,100 sq ft flagship store at the Bullring in Birmingham.

Set to open in early 2023, the store will become the brand's largest space in the West Midlands and be located on the shopping centre's upper level.

Tessuti, which is part of the JD Sports Group, offers a curated selection of designer menswear, womenswear and kidswear collections from brands including Calvin Klein, Emporio Armani, Marc Jacobs and Ralph Lauren.

Located at the heart of Birmingham's city centre, the new store will join the Bullring's selection of premium brands including Kate Spade, Breitling and Michael Kors.

Toby Tait, Director Asset Management at Hammerson, said: “We are delighted to welcome Tessuti to Bullring for a flagship standalone store. Tessuti aligns perfectly with our vision to continue introducing flagship showcase brands. The premium offer at Bullring continues to grow in direct response to customer demand and the introduction of Tessuti continues to elevate the customer proposition on the upper level.”

Chris Rowan, Director of Brand & Customer Connection at Tessuti, said: “Tessuti is growing so quickly – we want to be part of the best destinations throughout the UK as we expand. Birmingham is a key location for obvious reasons, and the Bullring is second to none in this city and more widely within the West Midlands. Our premium offer is only becoming more popular, so being part of the high-end hub at Bullring gives us the confidence that we’ll find a great customer base here.”

The announcement follows the recent opening of Tessuti's new global flagship store at Liverpool One.